We’ve rounded up the best deals we could find on Jan. 4 — here are our top picks:

BEST FITNESS DEAL: Schwinn Fitness 470 elliptical$899 $1,299 (save $400)

BEST STREAMING DEAL: Showtime subscription$3.99/month $10.99/month (save $65.94) for six months, plus your first month free

BEST TECH DEAL: Amazon Fire TV 65-inch Omni QLED 4K UHD smart TV$549.99 $799.99 (save $250)

A new year calls for new goals. Whether you’re looking to create a consistent workout routine in 2023 or dedicate more time to rest, there’s a deal calling your name on Jan. 4.

Retailers like Amazon, Walmart, and Best Buy have tons of deals on fitness equipment — from treadmills and bikes to weights and massage guns — if building a home gym is at the top of your goal list. But there are plenty of other ways to save as we kick off the new year on things like tech gadgets, streaming services, apps and software, kitchen appliances, and more. Maybe your goal is to sleep better — there are fitness tracker deals that can help you keep an eye on your sleep patterns. Or maybe you want to step back from the daily grind and focus more on resting — kick back with a discounted subscription to a new streaming service.

Whatever your 2023 goal is, there are lots of deals waiting for you. And we’ve rounded up the best ones we could find on Jan. 4. Keep scrolling to shop our top picks of the day.

Best fitness deal

Why we like it

If your 2023 goals include building a consistent workout routine, you’re going to need some home gym equipment. The Schwinn Fitness 470 Elliptical offers an enjoyable way to get your blood pumping without the harsh impact of running. It features a 10-degree motorized adjustable ramp, 25 levels of resistance, Bluetooth connectivity for setting, tracking, and monitoring progress with app-based tools, and a DualTrack LCD system that displays 29 workout programs. You can even explore 50-plus digital global routes — like the Japanese countryside or the Scottish Highlands — that auto-adjust in real time to your speed and distance (Explore the World subscription required). This elliptical is $400 off at Amazon for a limited time — a great excuse to build your home gym and save money.

More health and fitness deals

Brita insulated filtered water bottle (36-ounce) — $22.19 $28.99 (save $6.80)

Everlast 70 lbs. boxing bag kit $69 $99.99 (save $30.99)

Bowflex SelectTech 840 adjustable kettlebell$119.99 $149.99 (save $30)

Theragun Prime electric handheld massage gun$198 $299.99 (save $101.99)

Sunny Health and Fitness slim walking pad treadmill — $295.11 $369 (save $73.89)

NordicTrack 55 Lb Select-a-Weight dumbbells$260 $329 (save $69)

TheraGun Elite handheld electric massage gun$298 $399 (save $101)

NordicTrack 50 Lb iSelect adjustable dumbbells$340 $429 (save $89)

TheraGun Pro handheld massage gun$399 $599 (save $200)

Schwinn IC3 indoor cycling bike$399.99 $699.99 (save $300 as a MyBestBuy member)

Sunny Health and Fitness Synergy Series magnetic indoor cycling exercise bike$400.48 $649.99 (save $249.51)

Sunny Health and Fitness folding incline treadmill$584.98 $649 (save $64.02)

NordicTrack Commercial Studio cycle$1,099 $1,499.99 (save $400.99)

Original Peloton bike$1,195 $1,445 (save $250)

ProForm Pro 2000 smart treadmill $1,249.47 $1,499 (save $249.53)

Best streaming deal

Credit: Showtime

Our pick: Showtime subscription
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$3.99/month for six months (save $65.94) plus your first month free



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Why we like it

The highly anticipated second season of Yellowjackets is coming in March 2023. If that’s not enough of a reason to sign up for Showtime, how about the fact that it’s discounted to just $3.99 per month for six months (after an initial 30 days for free)? You’ll save $52.99 on seven months of streaming fees and, besides Yellowjackets, you’ll get to watch hidden gems like Kidding, Dexter: New Blood, Billions, George & Tammy, and more.

More streaming deals

Apple TV+free $6.99/month (save $20.97) for three months

Apple Music free $10.99/month (save $43.96) for four months

Sling TV premium passfree for your first month

Vudusave 30% on your first purchase or rental

YouTube TV$54.99/month for your first three months $64.99/month (save $30)

Best tech deal

Why we like it

Kick off your 2023 streaming experience with an upgrade to the latest Amazon 65-inch Fire TV Omni QLED 4K TV on sale for just $549.99. Now sitting at 31% off its retail price, the TV has slid back down to its all-time low Black Friday price. Released just last fall, the 65-inch Omni includes the latest smart features in addition to a 4K Quantum Dot Display, the latest generation of HDR10+, adaptive brightness, and hands-free Alexa voice controls.

More tech deals

Osmo Words starter kit for iPad (ages 6-10) — $29 $49.44 (save $20.44)

Osmo Super Studio Disney princess starter kit for iPad (ages 5-11) $29 $39.97 (save $10.97)

Amazon Halo band — $39.99 $69.99 (save $30) + free accessory band with code HALOFREEACCY

Amazon Halo View fitness tracker$49.99 $79.99 (save $30) + free accessory band with code HALOFREEACCY

Amazon Halo Rise — $109.99 $139.99 (save $30)

Samsung Galaxy Buds2 Pro — $169 $230 (save $61)

Celestron AstroMaster 90AZ Telescope with smartphone adapter and Bluetooth remote $178 $319.95 (save $141.95)

Fitbit Sense 2$229.95 $299.95 (save $70)

Hisense 58-inch ULED U6 Series Quantum Dot LED 4K UHD smart Fire TV$349.99 $599.99 (save $250)

Acer Predator X34 34-inch Curved UWQHD IPS gaming monitor$899.99 $1,099.99 (save $200)

Dell 16-inch Inspiron 2-in-1 FHD+ touch laptop (Intel Evo i7, 16GB RAM, 512GB SSD)$999.99 $1,249.99 (save $250)

ASUS VivoBook Pro 16X OLED slim laptop (AMD Ryzen 7, 16GB RAM, 1TB SSD)$1,099.99 $1,449.99 (save $350)

MacBook Pro 14-inch laptop (M1 Pro chip, 16GB RAM, 512GB SSD)$1,599 $1,999 (save $400)

Home deals

Dash SmartStore 2-slice wide-slot stainless steel toaster$24.99 $39.99 (save $15)

Dash Deluxe Everyday electric griddle$34.99 $59.99 (save $25)

Dash Tasti-Crisp digital air fryer (2.6-quart)$49.99 $79.99 (save $30)

Dash Chef Series 7-in-1 convection toaster oven cooker$149.64 $229 (save $79.36)

Shark HyperAir hair dryer with IQ 2-in-1 concentrator and styling brush attachments$169.99 $229.99 (save $60)

eufy Security SmartDrop Package Drop Box$199.99 $399.99 (save $200 with on-page coupon)

T3 Twirl Trio interchangeable clip barrel iron set$284.99 $335 (save $50.01)

Dyson Supersonic hair dryer$379.99 $429.99 (save $50)

Apps and software deals

TurboTax Deluxe 2022 tax software$44.99 $69.99 (save $25)

Nintendo Switch Online family membership (12-month)$49.99 $87.98 (save $37.99)

TurboTax Premier 2022 tax software — $64.99 $104.99 (save $40)

TurboTax Home and Business 2022 tax software — $75.99 $119.99 (save $44)

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